The most recognized and publicized toll free vanity number this month is 1-800-HELP-NOW. It's not a new number, but since Katrina came in and devestated New Orleans, it's been promoted on every news cast, and on every website almost overnight.

This illustrates that you don't always need to have your name, which some companies get focused on, to create a powerful memorable number. It also illustrates the value and importance of a vanity number, since the Red Cross could probably get the best numeric number if they wanted it. I don't think anyone would argue that 1-800-435-7669 or even a great numeric number is as valuable as 1-800-HELP-NOW.
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