Overcomes Area Code Confusion — New
area codes are being introduced in cities and states around the country,
leaving millions of consumers confused over dialing patterns. In
these areas, the use of an 800 number guarantees that 100 percent
of the callers responding to your ads will reach your client.
Prestige — target audiences
associate Custom 800 advertisers with companies
which meet the highest standards for customer service — AT&T® (800-CALL-ATT),
Federal Express® (800-GO-FED-EX), and Toyota® (800-GO-TOYOTA)
to name a few.
Keep Customers Out Of The Yellow Pages.
Once a potential customer KNOWS your number, they no longer have to “look
you up” in the phonebook. It’s no different then you dialing
home without having to look that number up. This is huge! Roto-Rooter® has
found that when people go into the yellow pages specifically looking
for them, as many as 30 percent become diverted by the display ads and
call someone else. Don’t let this happen to your business.
- Increase response to your marketing efforts
by using easy-to-remember vanity phone numbers
- Map the geographic location of all calls, with
- Generate more leads
- Capture more leads
- Receive data on every call your company receives
(even if the lines ring busy or no one answers, or if the callers
have call-blocking or unlisted numbers).
You own the rights to the vanity number
for exactly the market area your business covers. It doesn’t
matter if all your customers are in a single area code, three to
four area codes, an entire state or a four/five state region. 100%
of all calls originating from the territory you select ring directly
to you – right on your current telephone line.
The Number Itself TELLS People What Your Business
Do you think anyone is ever confused what business 1-800-DENTIST®,
1-800-FLOWERS or 1-800-LAWYERS is in? Now you have the opportunity to
have your ads remembered as 1-800-INSURANCE, 1-800-TINTING, 1-800-LAWN
SERVICE, 1-800-EYESIGHT, 1-800-WINDSHIELD and more than 1,000 others.
Status, Distinction, and Reputation
People know there’s something special about a business that has
a great toll-free vanity number. It sets you apart and says “better
business” and “customer service.” Imagine the value
a radio commercial suddenly acquires when 1-800-ROLL OVER is included,
or the impression created by a INFINITI Dealership vehicle passing
by with 1-800-INFINITI prominently displayed. The competition just can’t
contend with a seemingly plain, local telephone number.
They May Forget Your Name But Not Your
Isn't having your number REMEMBERED
and CALLED the point of your advertising in the first place.
It took Crest Toothpaste and Tide Detergent decades to become the dominant
market-share leaders in their industries. By comparison, it took MCI
only about 1 year to establish 1-800-COLLECT as the dominant collect-call
market-share leader. Rather then trying to aggrandize their company name,
they shrewdly focused all the attention on the name/number 1-800-Collect.